Wallbranding

Sep 18 '13

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Wallbranding

How many times have you entered a beautiful building, whether it be a hospital, medical clinic, corporate headquarters, physician’s office, or government building and were totally turned off by the “old lady” artwork that was placed on the walls taking up valuable space. Or how about that artwork in the out of date frame with the artwork that has been in place so long that it has turned blue and has nothing to do with its environment?

It’s a new day! Customers and employees expect and deserve more. Why waste the acres and acres of space on the walls of your facility with artwork that just fills space? Leverage that space for messaging. We have been involved with a number of successful messaging installations in healthcare, corporate, government and entertainment environments.

Branding is all about emotion. We assist our clients in extending that brand to the walls of your facility. After all, branding should be exercised at every touchpoint of customers and employees as they are the number one evangelists of your brand. If they aren’t living and breathing the brand, no one will.

Our chosen medium is still photography. Photography allows us to get the message tight. To get the specific subject matter that conveys the exact message of the business or organization. We depend heavily on locally produced imagery to tailor our customer’s message. We learn about the story you want to tell and then go about pulling images from our extensive library and/or creating new images to craft a coherent message throughout your facility.

We’d love to be your partner in letting your walls resonate your brand. Read on to find out how we do it.

Our turnkey service includes initial planning and image creation; space design; printing, matting and framing[link to matte/frame choices?] (all done by our staff in our 4,000 square foot production facility) and installation of the frames on your walls.

Expanding from photography into interior design projects was a natural extension for our company several years ago. Photographer, Mike Klemme, has a longstanding love of architecture and realizes the importance of beautiful artwork for the overall ambience and livability of any structure. He personally reviews all floor plans and works with the developer, facilities manager, and /or interior designer to determine the ideal frame/matte combinations for the selected images to tell your story. One of his philosophies to is deliver something you will always remember, on time and on budget.

Choose from an archive of nearly one million images from our collection, or commission images especially for your project, or a use a combination of the two. Our desire is to help you create a space that fits you, your taste, and your budget.

We rely on six essential resources as we work together to create the ideal space for you.

1. LISTEN —
Understanding is the foundation of every successful design process. Our team listens to you to be sure we develop ideas that will fulfill your needs, satisfy your sensibilities, and happen within your budget. We will want to learn about your business, your customers, your employees and the traffic patterns within your facility. We need to understand the opportunities and constraints offered by your project and the economics that will drive our decision-making process. What we create will respond to everything we hear.

2. LEARN —
We have a lot to learn. We collect information about your company, the building, the intent of the architect and designer, and then imagine a satisfying plan. We consult with all parties involved to develop solutions to any special challenges. We test our ideas with you to see how they look and feel. Are we on the right track? Do we need to explore alternatives? Along the way, we learn to think and work together. We develop relationships to sustain your project and assure your comfort.

3. BUDGET —
We produce a detailed floor plan with each artwork located on the map. Along with the map, we include a spreadsheet that lists location (by room and wall) and the size and material of every piece proposed within the plan. We build budgets that anticipate costs for every aspect of your art project from conception to installation on your walls. This helps you budget by project and also room-by-room. We offer phased installation of the artwork for larger facilities, if you prefer. Combined, these documents give you a visual map and an accurate budget from which to make decisions and build timelines.

4. DESIGN —
Once we have learned details of your needs, our team can focus on searching for or creating custom artwork for your walls. We make sure every piece is appropriate for its space and audience. Once we have chosen our suggestions, we visit your site and SHOW you our plan. This has proven to be the best way to provide you with the ultimate confidence that the final installation will be exactly as envisioned.

5. PRODUCTION —
We find that careful planning always pays off. Clear plans allow us to proceed with confidence to complete your project. We use the same care and consideration invested in the design as when we create your custom prints, frames, mattes and identity plates for each piece. All production occurs within our 4,000sf facility under the watchful eye of the artist.

6. INSTALLATION —
Once the framed pieces are complete, we schedule a time to install, including coordination by the artist. Our team has the experience and expertise to hang as many as 150 pieces per day, depending on the size and layout of the facility. Prepare to be amazed at the transformation of your space!

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